Home Regular Contributors David Parker Marketing Matters – March 2018

Marketing Matters – March 2018

David Parker.

Tyler Chisholm, CEO ClearMotive Marketing Group, says as the world of technology evolves he has been excited to collaborate with clients to bring some amazing solutions to the table.

Hive Innovations successfully used virtual reality to launch its SAGD well pad solution to catapult the company from a startup in 2017 to a large block of committed work for 2018.

And ClearMotive is ramping up for the year with an early competitive win to complete the rebrand and packaging for AOR (Advanced Orthomolecular Research), and also won an RFP with Alberta credit unions to lead and develop a digital marketing strategy with the goal of increasing provincial awareness and consideration of credit unions.

Other good news includes the renewal of AOR status with Valvoline Canada and Honda Canada for the fifth consecutive year.


Creative agencies produce some fine work for their clients but too many are tardy in keeping their own promotion current in telling their successes.

Not so at Brookline Public Relations where Shauna MacDonald and her team keep us all informed on how they are doing. Their latest two-pager announced a great start to this year as Brookline has been retained again as agency of record for three of its national and provincial clients.

It has supported Pursuit (formerly Brewster Travel Canada) for the past two years in its promotion of adventure travel in Banff and Jasper National Parks, including the Banff Gondola, Mount Royal Hotel, Glacier Adventure and Glacier Skywalk.

This will be the eighth consecutive year as AOR for rapidly-growing quick-serve restaurant Edo Japan, and Brookline continues to do a fine job for Jayman BUILT through media relations, community investment initiatives, blogger and influencer relations as well as strategic PR for Westman Village.


Scott Lawrence has joined Everbrave Branding Group as a fourth partner and vice president of digital.

The ACAD grad and producer of award-winning projects for clients such as Nike, AT&T and Infinity says he will help Everbrave’s clients to grow their business through digital means and thinking differently about how to leverage technology.

Everbrave, led by president Dan Bergeron, was founded in 2014 from the merger of Squeeze Creative and RFX Brand + Communications.


The medical cannabis industry is going to need a lot of help from the communications industry and Mosaic has been working with Brighton since early 2017.

The company was founded by Kiley Geddie whose life was dramatically changed after an accident left him a quadriplegic. After years of suffering he found relief when his doctor prescribed medical cannabis. Along with business partners, he established Brighton in 2013 and chose Mosaic to develop a strong brand story.


Parker’s Pick: The Luiza Campos interview with Jim Button: A Branded World podcast on the Marca Strategy website.