Home Regular Contributors David Parker Marketing Matters – November 2019

Marketing Matters – November 2019

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David Parker

Todd Fraser, managing director of Tandem Marketing Design, has successfully worked with several clients over long periods of time, such as Remington Development. Tandem completed another attractively-designed corporate profile for Remington, a company that has been a fixture in the Alberta development industry for decades.

Another long-standing client is Enright Capital Partners which is completing its Airport Crossing development and progressing with its Plains 68 project to build two office/warehouse buildings in Great Plains Industrial Park in the southeast quadrant.

Tandem recently began working with Rockford Group on the homebuilder’s development of Tuscan Rise, a town-home project in the northwest community of Tuscany. It includes 82 two- and three-bedroom residences just minutes from the LRT station; an amenity the agency is promoting along with its quick access to K-Country and Banff with the community’s tag line, Life is Right Here.

A couple of other client gains in the development industry are Calgary’s Centron which is promoting its Chinook 58 – on the busy 58th Avenue SE – as 100,000 square feet of retail, retail showroom and commercial buildings. And for Chicago-headquartered Verus Partners, Fraser and his team are developing a new web platform for the company as it develops industrial and suburban projects in key U.S. and Canadian markets. It recently completed the Magellan Aerospace project in Toronto and in the Calgary area, the 24-acre Rockyview Business Park at the intersection of Dwight McLellan Trail and Crossiron Drive.

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Chris Bedford, who for so many years ran Karo Group, is helping the Calgary Police Foundation with a new brand strategy under his consulting firm called Bed4ord&Co.

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Video production is booming at Flipp Advertising with new productions for Country Hills Golf Club and Watermark at Bearspaw and the agency is working on next year’s 25th anniversary of KidSport plus designing the new cans for Brewsters’ great beers.

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After 15 years as a pure public relations company, Brookline has answered requests from clients to help with creative. Nini Lee is lead graphic designer and thanks to growth of work in logos, brochures, advertising, digital media and website design, Brookline has added Kirstin Lindquist to its design team.

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Several Calgary creative agencies are busy but could always do with more work, and others are hurting a little. So, it was disheartening to learn that after responding to an RFP from Canmore/Kananaskis, local firms were told the work had been awarded to a company in Nova Scotia. Really!

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Sharie Hunter of Arthur/Hunter reports gaining several new clients including Honens, Plains Midstream Canada and Pipestone Energy, while engaged in exciting new website and marketing materials for Stratus, a company that offers flexible workspace and business centre services in Calgary and Edmonton. Rent a desk for a day or take a two-year lease with around-the-clock amenities.

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Parker’s Pick: Congratulations to Melodie Creegan of Mosaic Communications who has been appointed to the national board of Ducks Unlimited.

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