Home Regular Contributors David Parker Marketing Matters – September 2017

Marketing Matters – September 2017

David Parker

No response to my telephone call to Sarah Geddes to ask about the Social School event her Press + Post agency is behind. Tried texting and within a couple of minutes the reply came back, “At lunch in New York – call you back in a few???”

And she did, to report that she and partner/president Kelly Doody had just secured a contract to promote the opening of the new Saks Fifth Avenue store – early in the new year – in Chinook Centre.

Exciting news, but so too was their update on the Social School, a two-day event taking place at the Palace Theatre, November 16-17, 2017.

Powered by Press + Post, it features a one-day conference of world-class founders, authors, entrepreneurs, CEOs, CMOs and the like, followed by a full day of game-changing, hands-on workshops on how to implement what attendees had learned.

Her update recorded more than 38 speakers, 39 sessions and over 800 registrants.


C&B Advertising has a lot of experience in promoting the travel and hospitality industry with its repeated good work for clients like the Calgary Stampede and Travel Alberta.

A newer addition to its stable is Tourism Richmond, recognized by most as being next to Vancouver’s airport but is an island community with lots to offer visitors including the wonderful Steveston Maritime Festival.

C&B also added Big Rock as an account helping the brewery to promote its Rock Creek Cider that was a big hit as a summer drink.

The agency is also growing in talent with the return of Leah Zukowski (who spent a while at ZGM Collaborative Marketing) as C&B’s associate creative director, and account director Amy Russell, who has also been welcomed back from mat leave. New hires include account manager Rachel Lende (recently with Karo) and Shayne McBride, who has joined as creative strategist.


Another returnee is Kelly Sembinelli who is back at Mosaic Communications, after a spell at ClearMotive, taking on the role of vice president projects and operations. And Steve Dougherty is now back as general manager of the agency that has relocated into Inglewood and is part of the Commun-o human resource platform for the marketing services industry.

Mosaic president and executive creative director Melodie Creegan reports a busy studio excited to be working with new client Brighton Cares, a medical marijuana company that has a large plant under construction in Camrose.


Chantele Padavattan, a Mount Royal University intern with Lana Rogers PR and Media Consulting, has been taken on as a permanent staffer.


Parker’s Pick: The fine job the five Tourism Calgary info counsellors did in the downtown core. Great ambassadors.