
Marketing Matters – March 2020
Orange Door Direct, a division of West Canadian Digital Imaging, has welcomed back Christina Fauser as its new director and creative lead. Fauser brings to the team a highly versatile

Orange Door Direct, a division of West Canadian Digital Imaging, has welcomed back Christina Fauser as its new director and creative lead. Fauser brings to the team a highly versatile

Does anyone remember B.C.’s infamous “War in the Woods,” the forestry land-use conflicts of the 1990s? According to many of the participants I’ve spoken with over the years, it wasn’t

You can’t get a lightbulb changed without a work order… That saying paints a picture of a common government problem – the rigidity of bureaucracy. In Calgary, it’s so bad

It’s good to see Joe Hospodarec back in town. A founding partner of WAX Partnership 10 years ago, he had a brief stint at Karo Group before taking off to

The new year is in full swing. People my age feel like Y2K was just yesterday, not two full decades ago. In those 20 years, Calgary has boomed, busted, boomed

The Opposition NDP in Alberta do not much like the Canadian Energy Centre, unofficially called the war room. While pretending to be defenders of the oil and gas industry, the

Whenever I think about what might happen to the economy in the coming year, I remember that I spent the early part of my academic career doing economic forecasting. It

Marketing matters to a growing number of Calgary companies. Cidnee Stephen, president of the Calgary Marketing Association (CMA), reports the association posted more positions this past November and December than

You’re already aware U.S.-supported anti-pipeline activists continually oppose Canadian tankers. But did you know that while these activists make Canadian tankers the fall guy in the energy debate, U.S. oil

Like any other leader of a large, capital-intensive business, I spend a lot of time thinking about strategic planning, budgeting and financial stewardship in tough times. Watching Calgary city council’s