
Marketing Matters – September 2017
No response to my telephone call to Sarah Geddes to ask about the Social School event her Press + Post agency is behind. Tried texting and within a couple of

No response to my telephone call to Sarah Geddes to ask about the Social School event her Press + Post agency is behind. Tried texting and within a couple of

There is no clearer example of politicians using fluffy, intangible sales pitches to make their tax hikes easier to swallow than the dubiousness of social licence. Social licence, taxpayers were

It is very difficult for the average individual to understand published academic research, and published economic studies are no different. This came to the forefront recently, as there has been

Obviously, you agree. You’re reading a magazine. But print media continues to contract. Newspapers shrink. Some magazines disappear. Three newspapers that once competed – Calgary Sun, Calgary Herald and National

In response to the big announcement by Publicis Group that it was taking a year-long break from entering award shows, Calgary’s WAX Partnership has decided to have some fun while

A round of applause, please, for Resolute Forest Products. Formed after the merger about a decade ago between Abitibi Consolidated and Bowater, today Resolute is a company that fully lives

ClearMotive Marketing Group serves a number of long-standing clients such as Honda Canada, Costa Coffee and Valvoline Canada but CEO Tyler Chisholm is excited to report several new clients including

Gas taxes are going up in the province. In fact, almost 31 per cent of the pump price in Alberta is tax, according to the Canadian Taxpayers Federation’s 2017 Gas

Canadians driving to the west coast will now have to travel through two provinces with NDP governments. It appears British Columbia will soon have an NDP government. In last month’s

Governments have been hoping against hope that the reviews of pipelines and infrastructure projects by Canada’s world-class environmental regulators would increase public acceptance. They’ve also maintained that carbon pricing would