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Marketing Matters – April 2017

David Parker

Shannon Buhler has been appointed to the position of media director for the Calgary office of DSA Media, a company based in Langley, B.C. that she joined last year.

Buhler is an honours grad of the marketing communications program at the British Columbia Institute of Technology (BCIT) and has had 12 years of experience in media and marketing. She has worked in both Vancouver and Calgary with media planning and buying companies, and in addition to her agency experience has held a number of different strategic marketing and communications-related positions with Nintendo, Shaw and the City of Calgary.

Buhler leads the Calgary DSA team responsible for leadership, management and future growth.

DSA is celebrating its 20th anniversary at its four offices across Western Canada and currently works with more than 100 advertisers.


Metrographics owner/creative director Doug Driediger was the man commissioned to paint 11 sites in northeast Calgary’s Crossroads area – Vista Heights and Mayland Heights – for the ‘Painted City’ initiative. Bad weather delayed the completion at the end of last year but he will be back shortly, creating a walking gallery of local species of birds.

Driediger also did the huge hand and dove mural on the side of CUPS and a landscape image on the back of the Calgary Petroleum Club building.

Metrographics is part of a team working on a ‘climbable interactive mural’ for Parks Canada to be installed at Science World Vancouver, and for that Driediger has spent two weeks painting on Salt Spring Island.

As for other big news, he has moved out of Currie Barracks and taken space for Metrographics in cSPACE creative hub.


No question Ryan Townend believes in the power of print magazines – he publishes one for his own William Joseph Communications.

The second issue of WJ Magazine considers the concept of authenticity as it relates to effective brand building and its power to inform identity, as well as highlights some of the recent projects that pay homage to the unique client relationships that define the work it does.

They include Genesis Aviation, PBA Land and Development, Global Troxler and Fabricland.


Parker’s Pick: Kudos to Sam Corea who understands the need to ramp up advertising during an economic downturn.