Home Regular Contributors David Parker Marketing Matters – February 2018

Marketing Matters – February 2018

David Parker

The request by the Calgary Exhibition and Stampede was for the 2018 poster to be produced in multiple mediums. Working together as a team, the Stampede’s Cindy Gillies, equine artist Shannon Lawlor and creative agency Nonfiction Studios created a print poster showing more than 100 years of Stampede history and also an animated digital version that throbs to the excitement of the world-class event.

It is made up of a painting by Lawlor of rodeo cowboy John Swales and his son riding into a collage of history and images of events that on the web version are expanded into video presentations.

Since he helped found the agency 15 years ago, Nonfiction principal Robb Grundy has enjoyed a legacy relationship with the Stampede and enjoys his current voluntary position as vice chair of the rodeo committee.


Alberta has some fine brewers who get to work with the best-quality barley, water and maltsters; so local beer should be top choice in any bar or restaurant.

Members of the Alberta Small Brewers Association, a not-for-profit organization of local entrepreneurs, are banding together to boast about their brews and promote the benefits of buying well-made, healthy and tasty beer.

Evans Hunt has been engaged to create the brand.


The new Servus Arena has opened in Red Deer with oohs and ahs for the huge 180-foot-by-five-foot mural, designed, produced and installed by Doug Driediger of Metrographics.

The colourful piece of public art is made up of a collage of historic photos and Driediger’s paintings of sports and family skating.

A graduate of ACAD, Driediger founded Metrographics in 1981 and although the firm is involved in creative production for clients’ standard advertising and communications needs, his focus has been on large-scale, site-specific public art.

He has completed some 40 murals across Western Canada; many admire the Giving Wings to a Dream on the former CUPS building and the Turner Valley mural on the back of the Calgary Petroleum Club.

Metrographics is one of the companies now resident in cSPACE King Edward, the exciting new workspace for the arts.


Mark Kamachi of AdMaki is busy working on new creative for Wild Rose Brewery and other clients like Universal Ford Lincoln, Delta Kananaskis Lodge and the Town of Okotoks but he is also settling in at his first term as an elected councillor for Rocky View County.

Kamachi has become a well-known resident of Bragg Creek with the opening of his Brainbar in the strip mall below his office offering the best Internet reception in the community. A workspace collaborative, Kamachi says it’s part library, part theme park and part food truck.


Parker’s Pick: Centini for showing leadership in advertising downtown restaurants – in print.