Home Regular Contributors David Parker Marketing Matters – March 2019

Marketing Matters – March 2019

David Parker

Two of our well-known city builders, Gisele Danis and Susan Veres, worked together on the Calgary 2026 Olympic bid process and got along so well they decided to continue their relationship by forming a new consulting company.

Honeycomb Solutions has a business philosophy like hard-working bees – you’re only as good as the other links in your organization, collaboration being the key.

Launched with a focus on brand/marketing, communications and stakeholder engagement, Honeycomb is specializing in the land development and travel and leisure industries.

Danis started her career with CBC and has since held senior executive positions with Brookfield Residential, Walt Disney, Destination Canada, Tourism Calgary and Parks Canada.

Veres spent the past 10 years helping to transform Calgary’s East Village as executive lead for CMLC’s developer, brand and retail programs. Prior to that position, she worked with such notable brands as Coca-Cola, West Edmonton Mall, the Canadian Olympic Committee and the Canadian Academy of Recording Arts and Sciences.


In her 15 years since she launched Momentum Communications, Lisa Rushka has served a number of not-for-profit organizations, most recently with the announcement that Trinity Place Foundation of Alberta and Gracewood Housing Group have consolidated operations.

Rushka has also been enjoying collaborating with her sister Tanya Anand and colleague Colleen Killingsworth on other projects.

Anand came to Calgary from Vancouver to open the Edelman office here but after 13 years with that company launched her own Covalent Communications. Killingsworth of CKCommunications worked alongside Rushka at National and they have been working together ever since. The threesome joined forces with the City of Calgary CPMC project, University of Calgary faculty of arts strategic plan launch and on a communications strategy for the Resource Diversification Council.

Momentum and Covalent recently helped Kanas Corporation announce the launching of its Lumino C affordable housing tower in the Manchester district.


Rita Sasges has produced and published another Frank Design Strategy book called What’s In Your Pantry, a cookbook collaboration with HomeSpace featuring recipes compiled with ingredients found in the average food bank hamper to draw attention to their important work with affordable housing.

The recipes are great and so are the illustrations by ACAD grad Lauren Tamaki, who is enjoying a successful career as an independent illustrator in Brooklyn, NY.


Sharie Hunter of Arthur/Hunter has been busy as a proud supporter of the arts, continuing to work with organizations such as Honens, Calgary Opera, JazzYYC and others including as design partner for the recent Creative Calgary campaign. The most recent high-profile project was the branding, marketing and recruitment campaign for Inter Pipeline’s Heartland Petrochemical Complex.


Parker’s Pick: Brookline Public Relations award of new account Alberta Central, helping to promote Albert’s credit union system.