Home Regular Contributors David Parker Marketing Matters – May 2019

Marketing Matters – May 2019

David Parker

Too bad I had to miss Flipp’s 10th anniversary at Brewsters on 11th Avenue SW, but I did enjoy meeting with managing partner Craig LePan a couple of weeks later to see a happy staff and a few cans of Flipp’s Creative Solution Pale Ale that was featured at the pub of his long-term client.

Four-and-a-half years ago, Flipp created the labelling and managed marketing when the brewery started selling its craft beer in bottles. Now the 17 staff are having fun creating the conversion into cans this summer.

Next year marks the 20th anniversary of KidSport Alberta and LePan and his team – led by creative director Leah Zukowski and art director Andrea Richards – are creating an advertising campaign in support of the charity. Flipp was also responsible for the Johnny Gaudreau’s Goals for Kids program that to date has raised over $118,000 in support of KidSport.


Dennis Cant, vice president client development at RAIN, reports it is working with ATB Financial to launch a new mobile banking app called Brightside this spring, including brand positioning to market and identifying target audiences. Rain has also been working on the bid book to help Calgary secure the 2023 World Petroleum Congress and has created a communications plan and a new website to inspire prospective tenants for New Horizon Mall.


Congratulations to Jennifer Avis, general manager at Jump Studios, who has been named a partner of the Calgary-based post-production company. Managing day-to-day operations will give the other partners more time to focus on other tasks – Brian Vos will be dealing with business affairs while creative director Jeff August breaks new ground in the world of motion graphics, animation, 3D and colour grading.


Over the past few years, Anita Hofer has been fortunate to have met many Accessible Housing Society residents and their families in her role as director of development for the non-profit organization.

Last month, she moved over to the Boys & Girls Club of Calgary as director of communications and stakeholder relations with the opportunity to serve a new set of clients.


Since Jessica Harcombe Fleming opened a Calgary office of Beattie Tartan last September, she has been busy working with clients that have connections with the city and Alberta including Crombie REIT and the Indigenous Tourism Association of Canada.

Locally, she has brought on health outcomes research firm, Meditor; Medical Meditation, founded by Calgary doctor Nikhil Joshi; new-to-market mountain bike brand, Structure Cycleworks; startup tech company VeloGuide; and helped open the world’s largest Residence Inn by Marriott at the corner of 5th Street and 10th Avenue SW.


Parker’s Pick: Package design by Neige Blair for Routine natural deodorant.