Home Regular Contributors David Parker Marketing Matters – October 2018

Marketing Matters – October 2018

David Parker

Relocating the Canadian Finals Rodeo from Edmonton to Red Deer was good news for that city, and it also provided a great opportunity for Ryan Townend and his team at William Joseph Communications (WJ).

WJ, who will be marketing the event, has rebranded and now has an office in Red Deer. With additional offices in Calgary, Grande Prairie and Saskatoon, the firm is also excited about being awarded the upcoming Alberta Winter Games.

At the Calgary location, Townend has expanded his space in the Joe Phillips Building on 6th Street SW to accommodate a growing number of local staff that now stands at 25.


C&B Advertising owners Leigh Blakely and Phil Copithorne have been working in different capacities with Travel Alberta for a half-dozen years, including contributing to memorable campaigns like “Remember to Breathe.”

It has now been chosen as one of four marketing agencies to provide the province’s tourism industry with strategic, tactical, creative and analytical programs over the next three years. C&B  has been tasked with providing creative strategy and content development.

Other new business has been awarded by Revelstoke Tourism and it recently launched a Pacific Authentic campaign for Tourism Richmond. And we all enjoyed its tongue-in-cheek series for Big Rock featuring founder Ed McNally.


Ric Fedyna is enjoying his executive vice president role at agribusiness agency WS in a full-time creative capacity, and was recently joined by new art director Joel Heyland and copywriter Sean Mitchell.


V Strategies has launched a new site to ensure safety and impairment awareness are top of mind for employees.

President and CEO Jeff Bradshaw says www.rufitforduty.com is being promoted to industrial associations across the country to focus on mental, physical and emotional concerns about workplace safety.


Mark Szabo has rejoined Critical Mass – after positions at Karo, Bow Valley College and the University of Calgary – in a new role as associate director market research.

The Calgary-founded company now has a staff of 280 in its Inglewood office but is growing fast with close to 1,000 employees in 11 worldwide offices, primarily located in Calgary, New York, London and Toronto.


It’s been a busy year for LPi Group, buoyed by the winning of its pitch for the national on-premise business for Corby Spirit and Wine (Toronto), and bringing activations to market for Absolut, Polar Ice, J.P. Wiser’s and Lot No. 40.

Recently, it also began work with Sherwood Park Mall in Edmonton, and added mall clients Sunridge and Northland Village in Calgary. During 2018, LPi Group also entered the homebuilder market with brand work for Jayman BUILT (Calgary), and in the retail segment nationally launched Gold Peak, Coca-Cola’s premium ready-to-drink tea. As a result, six new team members have been added across multiple teams.


Parker’s Pick: ATB listens.