Thu, June 13
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Marketing Matters

David Parker

Readers of this column know that I am a big booster of local business and get quite frustrated when Calgary firms feel they have to search elsewhere for talent that I believe resides here. We have been experiencing a bit of a downturn in our local economy, which is even more reason why we should shop local.

Coinciding with the #LoveYYC initiative by Calgary Economic Development and Tourism Calgary, Anstice Communications has launched its own Anstice Loves Local campaign to celebrate the amazing people, places and moments that define our city. It is calling on local and Alberta-based businesses to connect and learn more about the unique services available here.

Founder and CEO Sheena Rogers says, “During these transformative years in the Alberta economy, we at Anstice believe in the authenticity and importance in maintaining local roots and displaying pride in our province. I have witnessed so many Alberta-based blue-chip companies hire Ontario or British Columbia-based creative agencies and I challenge companies, both large and small, to look inward.”

I couldn’t agree more. There are lots of talented, creative people here. Way to go Sheena.


Mark Szabo, who for the past two and a half years was director of marketing and communications at Bow Valley College after moving over from KARO, is now executive director strategic events and communications at the University of Calgary.

Also at Bow Valley College, Nicole McPhee has moved into her new role as senior communications specialist, supervising a communications team that now includes media relations officer Fred Cheney. He held a similar role at Mount Royal University during the pivotal time in its history; the transition from college to university, its rebranding, ground breaking for the new conservatory of music, and installation of its new president.

Cheney has a Bachelor degree with double major in political science and English from Duke University in Durham, North Carolina.

The YWCA Calgary (YW) has launched its new brand, bringing together five years of vision and strategic organizational change with a new logo and new tag line: women-centred, brighter-future focused.

The research, planning, logo design and other creative elements for the refreshed brand was developed by Melodie Creegan, president; Margo McKee, creative director and their team at Mosaic Communications.

YW CEO Sue Tomney says, “Our new brand reflects our clarity of service to women and ongoing efforts to demonstrate accessibility and nimbleness in our program delivery and business planning.”


Kurt Kadatz left his position as director of community engagement and communications at the Calgary Stampede to join Brookfield Residential Properties as senior communications manager for Alberta.

Parker’s Pick: Congratulations to McAra Printing and Unicom Graphics for joining forces to become one of the largest print producers in Western Canada.