Home Month and Year March 2020 Marketing Matters – March 2020

Marketing Matters – March 2020

David Parker

Orange Door Direct, a division of West Canadian Digital Imaging, has welcomed back Christina Fauser as its new director and creative lead.

Fauser brings to the team a highly versatile skill set in both digital and print design. The past 10 years have included four at Orange Door as art director before leaving to establish her own studio (although she remained on contract as a valued designer).

“Returning to Orange Door in a leadership role allows me to continue my passion for design and solving challenges in creative ways,” says Fauser, a graduate of Alberta University of the Arts.

Backed by West Canadian’s robust print and signage production capabilities, Orange Door is a full-service creative house and a noted leader in direct marketing, recognized as one of the few Canada Post Smartmail MarketingTM Expert Partners.


AdFarm has been busy growing its food and beverage portfolio, recently named as agency of record for Village Brewery while also forging a strategic partnership with Nourish Food Marketing.

The full-service agency continues to place farmers and farming at the heart of its business, most recently elevating communications on behalf of recognized brands such as New Holland, Nutrien Premium Technologies and Alberta Wheat Commission. Recently, it was called upon by New Holland to develop a strategy for its global combine business.


The team at Trigger has been busy over the last few months, with the addition of new staff and new accounts, including Fountain Tire, Enmax and Inter Pipeline, adding to an already impressive list of cross-category clients like Tommy Gun’s Original Barbershop, Hotel Arts, Calbridge Homes, CNOOC and Imperial Oil.

Fresh faces include senior art director Brad Connell, senior copywriter Tim Anderson, account managers Haleigh Magill and Matt Cowie, and SEO specialist Jessa Morris.


Hearing of so many new hires in the industry is a good indicator of positive action in our city’s economy. And being able to attract experienced people reflects on company’s growth expectations.

Clearmotive has welcomed two new team members with 15 years of experience: after holding senior positions with Brown, Karo and most recently Everbrave, Stephen Nykolyn has joined the team as a new account manager; and Sherry Preston, formerly of Watermark, MacLaren McCann, Sid Lee and Direct Focus, will serve as art director.

Katy Devine and Tash McGrath have also joined the account management team and graphic designer Jess Ahn recently moved to Calgary from Toronto.

CEO Tyler Chisholm also reports that the agency has received approval on a complete corporate website rebuild for Inter Pipeline, a 12-month project that will focus on an overhaul of its current website.


Parker’s Pick: The passion for quality printing by Ian Gregory and Jess Brousseau at their unique Feast Letterpress in cSPACE.