
Marketing Matters – October 2019
Congratulations to Shauna MacDonald and her team at Brookline Public Relations who will be celebrating 15 years in business this month. Recognized as one of this city’s premier PR firms,

Congratulations to Shauna MacDonald and her team at Brookline Public Relations who will be celebrating 15 years in business this month. Recognized as one of this city’s premier PR firms,

Calgary used to be a beacon of opportunity. In the not-so-distant past, young people from all over Canada were flocking to the city to find a career, build a great

N ever has the phrase “the sky’s the limit” been truer than with the evolution of Aero Aviation Ltd. over the past 40 years. In 1979, Adrian Cruse opened the

A great deal has changed in Calgary since 1973 when the young city was growing amidst the oil and gas boom. Since then, the city has boomed and busted on

F rom humble beginnings come great things, and Bow Valley Insurance Services has certainly grown into something great. When Kirit Gohill and his business partner Gord Keegan Sr. started the
There is strong global demand for liquefied natural gas (LNG), and the timing for Canada to be a world supplier is giving the much talked (and argued) about Canadian LNG

Since 1971, McCrum’s Office Furnishings has been an enduring presence in the Calgary industry with a name that became synonymous with quality and integrity. However, being consistent does not mean

In December 2018, the Alberta Energy Regulator set limits on the amount of methane gas that may be vented from upstream oil and gas sites, typically well sites. These limits

At its core, a brand is a promise. It’s providing a reason to choose. It’s about shaping perception. In the words of marketing guru, Seth Godin, “A brand is the
It’s unanimous! Investing in employee wellbeing makes good business sense. Employee health includes not only physical health but also psychological and social wellbeing. Today’s health and wellness programs are designed