At its core, a brand is a promise. It’s providing a reason to choose. It’s about shaping perception. In the words of marketing guru, Seth Godin, “A brand is the
It’s unanimous! Investing in employee wellbeing makes good business sense. Employee health includes not only physical health but also psychological and social wellbeing. Today’s health and wellness programs are designed
Companies that offer value beyond their core services increase profitability, maintain customer loyalty and sharpen their competitive advantage. Value-added services are a win-win situation that benefits both the service provider
The Calgary residential real estate market is showing steady and positive signs of a gradual recovery, although some segments still struggle, battered by the lingering toll of the perfect storm.
Monica Kretschmer, founder of the Women of Inspiration Awards, says, “I now understand what it feels like to be nominated and recognized for my personal and professional achievements. The process
As people join together to celebrate Women’s Entrepreneurship Day (WED) – with the goal to empower, celebrate and support women in business worldwide – the behind-the-scenes stats continue to tell
During the recent election campaign, Jason Kenney promised to assemble an expert panel to assess the financial position faced by Albertans. This panel has convened, and a comprehensive report is
There’s much talk these days about starting with the “why.” While I’m not going to question Simon Sinek or his successful strategy, I think we need to examine the “how”
Not all general contractors are created equally; some offer specialized knowledge, others have years of construction experience that makes them more efficient and effective, and some hold themselves and their
Not all superheroes wear capes. Some wear tool belts. Over the past 20 years, a fleet of trucks emblazoned with superheroes wielding plungers and pipe wrenches has told Calgarians all
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