Home Regular Contributors David Parker Marketing Matters – October 2019

Marketing Matters – October 2019

David Parker

Congratulations to Shauna MacDonald and her team at Brookline Public Relations who will be celebrating 15 years in business this month.

Recognized as one of this city’s premier PR firms, Brookline has spread out its professionalism to Edmonton with work on the ICE District and for ONE Properties, and captured the media’s attention with a sneak peek tour of Amazon’s new fulfilment centre in Leduc.

MacDonald also launched a new podcast, Beyond PR, bringing together stories from notable leaders every month. In September it featured master chef Connie DeSousa of Charcut, Charbar and CHIX Eggshop and this month we can look forward to an interview with Sara Austin, CEO, Children First Canada.

And Brookline continues to land new clients; the most recent being Calgary Downtown Association, Greengate Power, Southern Energy Corp. and Moby, Calgary’s newest telecom service provider. On the pro-bono front, it is working with ACE Class, a national networking organization for women.


Jon Holden reports that Forward Level Marketing has hired Chelsea Balsdon as its new marketing manager, adding a lot of digital marketing experience.


Edmonton-based live event and entertainment management firm Trixstar has opened an office in Calgary to be run under the direction of vice president Chris Schoengut, who will be relocating here from our capital city.

The company has partnered with many organizations to provide unforgettable experiences at events such as the Big Valley Jamboree in Camrose, the Canadian Badlands Amphitheatre concert series, and the StagEX Music Festival at Whoop-Up Days in Lethbridge.

Last year, Trixstar was involved with the Grey Cup Festival in Edmonton and will be working on the 2019 game in Calgary next month.

Earlier this year, Trixstar opened its first office in the U.S. in downtown Nashville where many agents and managers for artists live and work, making talent buying more efficient for its Canadian clients.


Anyone watching the exciting U.S. Open on television on ESPN must have marvelled at the great graphics – the work of Calgary’s Jump Studios.

The tournament’s entire broadcast design packages have been created by the Jump team for the past five years. In 2018, they were taken to a new level by using the latest technology to create photo realistic 3D glass elements of a tennis ball and racquet. This year, the glass elements world expanded to include a 3D towel on a bench with a tennis bag. Very clever.


Meetings + Conventions Calgary, integrated into Tourism Calgary, is now under the leadership of new executive director David Woodward, formerly of Fairmont Palliser.


Parker’s Pick: The appointment of Peggy Perry, one of the city’s best marketing people, as president of Willow Park Wines & Spirits.